Company Name
*
Primary Contact Name
First Name
Last Name
Primary Contact Phone Number
Primary Contact Email
*
If you were listening to someone else describe your organization, its culture and mission, how would they describe it? List 4-5 words:
What is your organization’s Mission Statement?
If you don’t have one – feel free to provide something rough or leave blank.
Is there a particular emotion or needstate that you are targeting with the new logo?
Does your organization have an official "brand story"?
If Yes - please include it here. If you do not have an approved “brand story,” please take a moment to write a short general history with any significant details including founding story and any changes in direction that are relevant to the brand identity.
Audience Group 1: Please describe this audience group. How would you prioritize them? What message do you want your brand identity to convey to these users?
Include audience age, gender, level of education, income, hobbies, married/single/divorced, kids/no kids, employment, any specific brand/product usage etc.
Audience Group 1 Objectives
What is this audience group seeking with your organization, and what are they hoping to accomplish?
Audience Group 2: Please describe this audience group. How would you prioritize them? What message do you want your brand identity to convey to these users?
Include audience age, gender, level of education, income, hobbies, married/single/divorced, kids/no kids, employment, any specific brand/product usage etc.
Audience Group 2 Objectives
What is this audience group seeking with your organization, and what are they hoping to accomplish?
Audience Group 3: Please describe this audience group. How would you prioritize them? What message do you want your brand identity to convey to these users?
Include audience age, gender, level of education, income, hobbies, married/single/divorced, kids/no kids, employment, any specific brand/product usage etc.
Audience Group 3 Objectives
What is this audience group seeking with your organization, and what are they hoping to accomplish?
Audience Group 4: Please describe this audience group. How would you prioritize them? What message do you want your brand identity to convey to these users?
Include audience age, gender, level of education, income, hobbies, married/single/divorced, kids/no kids, employment, any specific brand/product usage etc.
Audience Group 4 Objectives
What is this audience group seeking with your organization, and what are they hoping to accomplish?
Please list 5 companies that you consider peers/competitors:
Peer / Competitor 1
Attraction
Peer / Competitor 2
Attraction
Peer / Competitor 3
Attraction
Peer / Competitor 4
Attraction
Peer / Competitor 5
Attraction
Of the above, which are you most attracted to and why?
Please list any corporate names outside of your field of business that resonate with you and tell us why.
Is there an existing entity with a name that wish you could use for your company?
Do you have any ideas for your name that you’d like to share with us?
Please list all ideas you and your team have discussed and any relevant context to them.
Please include any additional information - including influences, inspirations, preferences and dislikes etc. that you think could be valuable to us as we work together to find the perfect name for your company.
