Designs that stand out.

What is Visual Brand Identity?

Visual identity is more than a logo – it’s a concept that unifies the design of all your communications, from website to print materials, to office signage, to video, to billboards, to swag. Tailfeather’s design process includes a quantitative peer set analysis to inform the creative prowess. This powerful combination leads to stunning business logos that set brands apart and create an instant connection with target audiences.

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02   ―   Visual Brand Identity

Logo Design - The Brand Avatar

As the visual essence of your corporate identity, we cannot overstate the importance of your brand logo. It’s an avatar for your entire company and provides the building blocks for the resulting visual language. Pretty pictures and generic fonts just won’t cut it. Your brand deserves more.

What to consider when developing a new logo? 

  • Be unique and not easily confused with someone else
  • Be recognizable and memorable
  • Be scalable and impactful at any size
  • Be authentic and represent your company culture

Tailfeather’s professional logo design process works to embody the mission, culture, and character of your business.

Marque Style — What kind of logo do you want? Is it locked with the brand name, or can it exist on its own? Does your logo have dimensions? Does it include flat colors? Remember that all visual elements flow from these decisions.  

Typography — The text's font, size, layout, and structure reveal your company’s personality. Do you want to resonate as a deeply rooted legacy brand or a hungry new company looking toward the future?

Color — What feelings do you want your brand logo to evoke? Do you want to fit in with or stand out from your sector? Ensure the colors of your visual identity convey the sentiment you wish to reflect.

Corporate Logos & Beyond  ―

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Application — Corporate Logos and Beyond

Our clients include:

  • Start-Ups
  • Corporate Companies
  • Transitioning Companies
    • Holding Corporations
    • Private Equity Firms
    • Mergers and Acquisitions
    • Bankruptcies and Restructurings
  • Corporate Events
  • Product Launches
  • Special Projects

Process  ―

Our Process - Art Meets Science

At Tailfeather, we see logo creation as a marriage of high art and soft science. Our design services bring these worlds together in equal importance and set the course for an evocative visual identity. 

As with all of Tailfeather's services, we take pride in creating a sense of collaboration when embarking on a new project. We’ll educate you on different logo styles and the meanings behind colors and typefaces so you can offer clear feedback and direction throughout the design process.

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Process  ―

What is our Process for Logo Design?

  • We’ll begin by breaking down competitors' logos to study colors, type styles, and layout. Then, after sharing our findings, we’ll discuss how much you want to stand apart or fit within the sector.

  • Next, we’ll work together to determine a couple of themes and stylistic directions for the graphic marque and typeface..

  • This first design round will offer various options. Our goal here is to quickly focus on two directions and then iterate within that limited scope.

  • We’ll work closely with you through a predetermined number of iteration rounds, where we’ll perfect color shades, typography, and layout before selecting a winning design.

  • Your final design will be digitally packaged, delivered in every available format, and securely stored in our system. We’ll also include logo usage guidelines to help you and your team decide how to apply the design.

Corporate Identiity Assets  ―

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Next Steps — Corporate Identity Assets

Now that you’re the proud owner of a shiny new brand logo, you’re ready to build out your company’s visual language. Tailfeather can help adapt your logo across a full suite of corporate identity assets. We can design, produce, and deliver anything you’d like your logo placed on:

Brand guidelines (basic, robust, or comprehensive) / Business cards / Letterhead and invoices / Presentations and decks / Fact sheets and one-pagers / Zoom backgrounds / Email signature templates / Office signage / Social media profile design (with our partners at Sugarbowl) / Website design (with our partners at Haystack Digital)

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