VmoAir
VmoAir Visual Brand Identity
Challenge
VmoAir, a commercial aircraft leasing company, engaged Tailfeather to evolve its visual brand identity for a recent re-launch. The company was new, but its team consisted of respected industry veterans who wanted to create a stylish, innovative aesthetic that evoked the experience of travel while showcasing strategic partnerships, not just shiny planes.
In aviation, Vₘₒ stands for Maximum Operating Velocity, aka top speed, and is a term well-known to many of VmoAir’s constituents. As a brand name, it suggests audacity, courage, and pushing the limits of what is possible. So, the challenge was to pair this inherent sensibility with a logo that accentuated competence, stability, and success.
Verbal & Visual Identity ―
Approach
Our Tailfeather team is known for creating first impressions that take flight, but this case was a more literal application than most.
To visually balance the concept of cutting-edge innovation with a sense of professionalism and experience, we focused on VmoAir’s forward-thinking strategy. They trusted our creative process, requesting only that the new logo have “clean lines and pleasing colors.” After a few iterations and tweaks, we landed on a simple, modern marque that insinuates motion and flight.
The new VmoAir icon emphasizes the wing-like qualities of the V and exudes a natural feeling of being lighter than air. Blends of blue and grey keep things dimensional while calm and steady, and clean typography highlights the company name. The sentiment nods to VmoAir’s goal to be a strong voice in the airline ESG conversation.
Approach ―
Result
VmoAir’s new logo matches the company’s best-in-class ethos. It evokes a brand feeling and exhibits the momentum, style, and strength of its name, founders, and products.
As a creative agency committed to taking brands higher, we’re thrilled with the heights reached with this project. It’s no surprise that the final design is a Tailfeather team favorite and an NYX Award winner!
Result ―
